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Brand Manual

The Importance of Brand Standards

All communications from the school and affiliated groups are reflections of Capistrano Valley Christian Schools (CVCS). Terminology, publications, logos, colors, fonts, imagery, apparel, merchandise, uniforms, school signage, banners, video, email, social media, websites, and more are all project attributes of what it is like to be an Eagle, as well as what we represent and who we represent.

Brand standards improve the consistency and effectiveness of CVCS communications. In today’s ever-increasing competitive environment, every individual that CVCS connects with is inundated with information competing for attention. CVCS commits significant time, effort, and resources intended to break through the clutter, represent ourselves accurately, and present the reader, viewer, follower, or other recipient of our messaging with a clear understanding of what we can offer.

The Benefits of Consistency, Branding, and Communication Standards

  • Greater awareness and understanding of CVCS, our mission, vision, and core values, and importantly, our people and programs.
  • Enhanced ability to succeed in reaching target audiences
  • Differentiation from competing schools
  • Improved credibility and memorability
  • Improved fundraising potential

How to Use the Brand Manual

The CVCS Brand Manual is maintained by the Marketing and Communications department. All content and guidelines are subject to change and may be revised periodically to maintain standards and keep our organizational identity fresh and current. This digital Brand Manual is intended to answer the most frequently asked questions, however, not every question has a black-and-white answer or requires special consideration outside of the standards. 

Meet Our Team

Miranda Baird

Miranda Baird

Executive Marketing and Communications Officer
Elizabeth Wilkinson

Elizabeth Wilkinson

Director of Marketing